Glenwood Springs Pride Celebration 2024

Investing in Glenwood Springs Pride is more than just a gesture of support; it's a strategic decision that can yield significant benefits for businesses. By becoming a sponsor, companies actively demonstrate their allyship to the LGBTQIA+ community, a demographic known for its loyalty and purchasing power.

Research shows that LGBTQIA+ customers are among the most loyal consumers, often choosing to support businesses that openly advocate for their rights. In the United States alone, the LGBTQIA+ community's annual spending power exceeds $800 billion, making it a substantial market segment for businesses to tap into. Moreover, a majority of Americans who do not identify as LGBTQIA+ believe that companies should publicly support the community, highlighting the widespread societal support for LGBTQIA+ inclusion.

Sponsorship of Glenwood Springs Pride provides companies with a platform to deliver their messages directly to a targeted and responsive LGBTQIA+ audience. Through Glenwood Springs Pride promotion and advertising, sponsors can enhance their visibility within the community, fostering positive brand associations among LGBTQIA+ individuals. Additionally, sponsors benefit from one-on-one interactions with community members during the festival and parade, further solidifying their connection with this influential demographic.

The promotional opportunities offered through sponsorship extend beyond the event itself, with sponsors gaining increased exposure through print media, social media, and web traffic. By aligning with Glenwood Springs Pride, companies not only demonstrate their commitment to diversity and inclusion but also gain access to a dynamic and engaged audience that values their support.

If you are interested in sponsoring certain elements of Pride (interpreting services, Drag Queens, music equipment, supplies, etc.), please contact us at rfv@cookinclusive.org.